Rules of a spelling of texts for a web of sites

Character of the text of web - page defines{determines} not only its{her} maintenance{contents}, but also the impression made on the user. Absence in the text of grammatic mistakes is of great importance, however also it is important to represent the information in the form, allowing to bring to a focus of the visitor to the most essential moments of a narration.

At creation of texts for the Network it is necessary to adhere to three basic recommendations:

It is necessary to observe laconicalness. On pages it should be placed no more than 50 % of the text which can be used for transfer of the same material to the printed edition.

The text should be convenient for cursory examination. It is not necessary to force to read the visitor large paragraphs of the text. Instead of it it is better to use small paragraphs, subtitles and the marked lists.

The information of significant volume should be broken into some pages, connected among themselves hyperlinks.

Check of texts

Before to offer clause{article} for WWW, she should be processed by the spell checker, at least. Presence of words with spelling mistakes complicates perception{recognition} and reduces speed of reading, and also causes an ambiguity.

Also it is necessary not only to correct mistakes, but also to exclude from the text wrong and not clear formulations. The structure of offers should be extremely simple. The confusing structure and complex{difficult} words are especially difficult for perception{recognition} at performance of the information in an electronic kind.

As users are not inclined to waste time on full acquaintance with a resulted{brought} material, the summary information on a case in point should be placed in the beginning of page. The most important data should be placed in the top part, being based on « a principle of the turned pyramid » which is used in journalism.

Quite often at cursory examination users read only the first offer of each of paragraphs. It causes importance of use of thematic offers, and also observance of a rule « one paragraph - one finished thought ».

Also it is necessary to limit use of metaphors, that in particular it is fair for headings. There is a probability, that visitors will understand you literally.

Brevity

Researches have shown, that reading of the text from the screen of the monitor occurs approximately on 25 % more slowly, than reading of the printed text. As a result of inconvenience of reading of the information submitted in an electronic kind, people avoid reading great volumes of the text from the screen of the monitor. Also it is known, that users do not like to resort to scrolling that is one more reason of reduction of volume of pages for convenience of perception{recognition} of the information.

Therefore it is important to not be afraid of reduction of the own text. The majority of authors is liked with the creations so, that are ready to close eyes on presence in them of words which it would be possible to do without. So, for preparation of materials for the Internet to the author well to engage in search and destruction of superfluous words without a shadow of pity to the masterpiece.

In spite of the fact that the text published in the Network should be brief, it does not mean, that he cannot pass the personal attitude{relation} of the author. But it is necessary to note, that "attitude{relation}" should not represent roughness in relation to the reader. Respect the precise speech, clear prospect and reflection of the author in the text is worthy.

Convenience of cursory examination

Taking into account difficulty of perception{recognition} of the text with the screen of the monitor, and also that fact, that viewing of materials in the Network, as a rule, promotes development in the reader of the certain share of impatience, visitors of webs - pages usually avoid to read the text completely. They are limited to fluent viewing of a material contained on pages, stopping the attention only on those keywords, phrases and paragraphs which represent for them interest, and lowering{omitting} those parts of a narration which them do not interest.

Cursory examination with the text typically for the Network that is why authors should take into account this fact and observe the following fundamentals:

* Clauses{Articles} should be broken into separate parts with use of headings two or even three various levels.

* Headings should bear{carry} in themselves the maximal semantic loading, instead of to be simply effective addition to the body text. Having familiarized with heading the visitor should imagine precisely about what there is a speech on corresponding page or in corresponding section without necessity of reading the body text.

* For allocation of separate fragments of the text it is necessary to use the marked lists and other elements of formatting.

Splitting of webs - pages

Distribution of the information between the several webs - pages connected with each other by means of hyperlinks, can promote reduction of the text without damage to depth of consideration of a question. Each separately taken page can be enough laconic, and, at the same time, all hyperspace in aggregate can contain the much greater volume of the information. Long and detailed descriptions can be transferred on the secondary pages accessible by means of hyperlinks. Access to the information, representing interest for the limited circle of visitors, also can be provided by means of hyperlinks, not mentioning those from visitors who do not test need{requirement} for this information.

The hypertext should not be used for splitting a long narration into separate pages. Necessity of loading of several pages slows down reading and complicates a conclusion of the information to a seal. The correct hypertext structure should not include uniform logic sequence (such as « continuation on page 2 »). Instead of it the information should be broken into logic fragments, each of which is devoted to consideration of a separate question. A basic principle thus should be granting to the user of an opportunity of an independent choice of those data with which he wishes to familiarize, and loadings of the pages containing only the given data.