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Introduction of a code in objects Flash

Files Flash can be easily enough infected with an ill-intentioned code which can bring significant problems of your network. The concept is not new. Actually with occurrence Macromedia Flash, developers had an opportunity to correct another's SWF files, and also to use steadier, based on components, the environment of development. However with growth of popularity Flash of applications, ways inficirovanija SWF objects and use Flash have been found as the transport mechanism for various types ill-intentioned ON.

Introduction of a code in objects Flash can be carried out from the integrated environment of development Macromedia Flash, by an insert of a target file in just created Flash the project and purposes{appointments} of the actions which are carried out at display of the staff. Certainly, it is the most elementary way. There are also other techniques of introduction but as this subject is very wide, they will not be described here. In this clause{article} the basic utilities necessary for inficirovanija of objects Flash will be described.

For the decision of problems{tasks} of this clause{article} I have found some the free-of-charge utilities working from the command line which can be used for creation of new ill-intentioned objects Flash, and also for the analysis already existing. These are the following utilities:

* Mtasc - the excellent{different} utility for compilation ActionScript

* Flare - the remarkable small utility for decompiling SWF of files (reception of code ActionScript)

* Swfmill - converter SWF in XML and back

* Swftools - a set of different useful utilities

Experiences will conduct above a video clip ” The Corruptibles “, rather interesting and not bad made animation perfectly suitable to our purposes.

Mtasc, Swtools and in part Swfmill are used for creation Flash trojanov, and Flare and besides Swfmill very well approach for their analysis. Not stopping on the analysis of ill-intentioned objects Flash, we shall return to principles inficirovanija SWF files.

In the beginning it is necessary to understand with some things necessary for understanding of all process. As SWF files are limited to opportunities of player Flash, attacking is limited to code JavaScript or Flash ActionScript. their combination is in most cases applied. Despite of restrictions, JavaScript and ActionScript well approach for the organization web attacks.

For the beginning we need to create a body of the future trojana. He{it} can be something like it:

class Backdoor {

function Backdoor () {

}

static function main (mc) {

getURL (" javascript:alert (' hello from backdoor ') ");

}

}

As you can see, the resulted code describes a class containing a static method main and the designer of a class. In this script presence of a class not essentially but as we are going to compile it{him} in SWF a file with help Mtasc, it imposes the certain rules on style and syntax.

To compile a code trojana in SWF, it is necessary to execute the following command:

c:Mtascmtasc.exe-swf backdoor.swf-main-header 500:365:24 backdoor.as

Let's describe the most important used flags. The flag '-main ' speaks Mtasc, that there is a static method main. The flag '-header ' as parameter accepts parameters of a video clip. The resulted command creates a video clip in the size 500 on 365, with frequency of updating 24 staff in a second. These parameters can be received from SWF a file in which introduction trojana is planned, with help Swfmill or Swftools.

Introduction trojana is made with the help swfcombine as follows:

c:Swftoolsswfcombine.exe-o The_Corruptibles_backdoored.swf-T backdoor.swf The_Corruptibles.swf

This command creates a new video clip with name The_Corruptibles_backdoored.swf, connecting backdoor.swf with The_Corruptibles.swf.

In spite of the fact that the described mechanism inficirovanija is very simple, he is reliable enough. Whether can attacking to use it{him} for penetration into your corporate network? Taking into account that fact, that methods of attack with help JavaScript and ActionScript are developed in view of that browsers are very trustful, I can say, that attacking have quite good chances to put a serious loss.

How we can be protected from ill-intentioned Flash objects? It is necessary to notice, that Flash - the format most popular media in Web. It means what simply to disconnect Flash is not an output{exit} from a situation. Unfortunately, reliable and easily sold decisions while no, but I assume, that they will be realized in the future, and the time decisions based on signatures, will probably appear very soon. It can prevent mass attacks, however hardly will protect from well prepared attacking.

The text, which sells or how to transform visitors into buyers

After you will overcome the difficulties connected to attraction of visitors on your site, your problem{task} their deduction and transformation into buyers becomes.

Process of transformation of the visitor in the buyer can borrow{occupy} 2 minutes, and can and 20. Your purpose - to create the text which equally effectively would sell both to the active (pulse) buyer, and choosy.

You have 2 overall objectives at a spelling of texts. To convince and stimulate. You should convince the reader, that you can offer him something especial and stimulate it{him} to get it. You can use the complex{difficult} approach to sales or the brochure with the information, but the purpose will be same. To convince and stimulate.

Never overlook this purpose.

That you should do{make} before starting a spelling of texts

1. Prepare for the workplace. Define{determine} the style, the dictionary and the thesaurus.

2. Carry out research of your product or service. You should characterize a product and define{determine} features and advantages which will interest your buyers. Make the list of features and advantages of offered{suggested} products (services). Estimate a product from the point of view of the buyer. Consult with users of a product if it is possible.

3. Position a product. Define{determine}, how your product with competing corresponds. Note distinctions and advantages. Make the list of qualities which do{make} your product better. Whether your competitors offer something, what you do not suggest?

4. Define{Determine} the target market. You should adapt your text under tastes of readers. Your target visitors youth, adults or presidents of banks? Housewives or owners of small business? Define{determine} a demographic portrait of an audience.

5. Make the decision concerning marketing strategy. It is necessary that you have decided what to use: the complex{difficult} approach to sales or information technics{technical equipment} of the brochure or to combine these 2 technics{technical equipments}. Define{determine} length of your text. If you can make the text of 500 words which will sell a product, write 500 words. If from 100 write 100.

During a spelling of the text you should remember the following moments

1. Your purpose - to convince and stimulate. You do not have time to show, how it is a lot of chatter (prose) you can write and make impression upon the reader the rich lexicon.

2. Write in an active voice.

3. Be truthful. Do not do{make} false applications{statements}. Emphasize the moments which lean{base} on the facts.

4. Describe details.

Example (up to): our software can incorrectly work on many operational systems.

Example (ambassador): our software will be correct to work under Win95, Win98, Win2000, WinMe and Mac versions OS8/OS9.

5. Correctly organize the text. Everything, that you write, should be logical: from the first offer up to the end. Do not send the user by the moment stated in the previous paragraphs, simply repeat, that you want to say.

6. Be not afraid to repeat. Your purpose that the reader has remembered about what you write.

7. Write understandably. Avoid long or complex{difficult} designs.

8. Use a fat font for allocation of the important parts of your text. Do not use many exclamation marks for expression of advantages of your product.

9. Do not use humour. You can use it{him}, only if are precisely sure in his{its} utility. You cannot precisely know, whether we apply humour for you. Only your readers can know it.

10. Do not overlook your purposes: to convince and stimulate.

Spelling of the text which sells

Before you start a spelling of the text, teach{learn} AIDA the formula.

(Attention, Interest, Desire, Action)

Attention, Interest, Desire, Action

Attention. Each page created by you, represents an opportunity to grasp attention of the reader. Exists a little usual effective tekhnik which you can use for this purpose. You can use attention-getting words, such, as: "Free-of-charge" or " Stop! " You can involve the reader with a question or rely that his{its} attention will be involved with the simple information on the facts.

Example: Stop! Do not read it until you do not plan to have a rest in Spain this year.

Example: the Free-of-charge electronic book - Construct the doll house under these simple circuits.

Example: whether you Know what to do{make}, if you have arrested abroad?

Without dependence from you use what technics{technical equipment}, you should realize her{it} so that the reader had interest.

Interest. Now you need to fulfil the promise which you have expressed in heading. This that place where the majority of writers are mistaken. It is not necessary to describe a product, the company or. It is necessary to create interest and the easiest way to make it - to remember, that interests the reader.

As soon as you have involved interest of the reader, it is necessary to pass to creation of desire.

Desire. So, you have involved interest of readers. Now you should create at the reader desire to buy that you sell. A simple language list the facts, features and advantages of the goods. List the reasons on which the reader should buy your product or use services. If your product will save to readers of money, say him{it} about it. Then write, how the product will save money. If your service will save to readers time, say about it, but leaning{basing} on the facts. Avoid words such, as "mega", "highest", "phenomenal".

Now all that remained to you is to induce the reader to action.

Action. If you want, that the reader made action, you should give him such opportunity. Purchase, a subscription to dispatch or uploading of the electronic book can be meant action. Your appeal to fulfilment of action should be same simple as the button which speaks " Buy now ". Also you can specify other reason of fulfilment of immediate purchase.

Has no value, you will choose what attractive method for prompting to action. Never force the reader to search for a place of purchase on your site.

It is necessary for you to remember the following moments before you finish a spelling of texts.

1. Use the software for check of texts.

2. Give to esteem to somebody your text.

3. Do not read your text.

4. You should check up and edit your text. Check up the facts, grammar and exclude each superfluous word. Each word should serve the purpose. If you have found a word which "does not work", remove it{him}. Replace expressions such as " on the basis of that " with shorter "because".

5. When you stop to correct and edit the text you should make it once again.

6. When you finally end all your corrections and editing, read the text aloud. Be convinced, that your voice and intonation do not vary during the text. It is especially important for the big sites for which you write the text during several days or weeks. Make necessary corrections.

12 advice{councils} on a spelling of effective announcements for Google AdWords

In this clause{article} I shall tell about the main 12 advice{councils} with which I use for creation of effective announcement Google AdWords. I tested Google PPC-system, yet have not reached{achieved} the best results. This advice{councils} will help you to create the announcement with high CTR at the least expenses.

1. Choose a correct audience

For reception of correct targeting, choose language and the countries by which you are guided. For example, I have excluded all countries in which in English does not speak the majority of the population.

2. Carefully select keywords

Use square brackets around of keywords "[…]". For example: [google], [google adwords]. Your advertising will be shown only in case the search search in accuracy coincides with a key phrase which you have specified in brackets. The announcement will not be shown for search on other keywords. In our example it do not happen for such words, as " google search " or " google news ".

3. Test numerous announcements simultaneously

Always test 2 (and more) announcements simultaneously. Continue this process until will reach{achieve} greatest possible CTR.

4. Trace return of investments under each advertisement

Google traces factor of the response of each advertisement. But he does not trace factor of conversion.

For tracking factor of conversion of the announcement use in each of them special tracing links. For example, it is possible to attach the partner link to each announcement. Make sure, that each announcement pays back investments.

5. Include target keywords in the announcement

Include target keywords in the name or the description of the announcement. Google will allocate required words in the announcement with a fat font. When people look through results of search, they search for keywords which have entered. The found keywords are allocated with a fat font, that, certainly, the attention of the user helps to draw. For the same reason, advertisements with required words work better, than without them.

6. Sell benefit

Allocate in your advertisements one or several benefits which will be received by the user. For example, " earn more money ", " how to remain young ", " reset{dump} excess weight ", " begin zdorovee ", " live more joyfully ", etc.

7. Include in the announcements of a word drawing attention

Begin your heading with a word drawing attention. For example, " Free-of-charge ", "Novelty", "Sale", etc. But thus keep within the framework of editorial recommendations Google-? (Google's editorial guidelines).

8. Use the words causing emotions and enthusiasm

Use strong words or phrases inducing to action which cause emotions, enthusiasm and the answer. Some examples of strong words: free-of-charge, cheap, the sale, the special offer, the short-term offer, receptions, you, advice{councils}, improve, open (open for yourself …), learn{find out}, at last, free-of-charge delivery, etc. Some examples of phrases inducing to action:

* Buy today - save 50 %

* Download a free-of-charge trial (the trial version) right now

* Sale comes to an end tomorrow

Use only phrases, characteristic for your business, differently Google can not accept the announcement.

9. Sell UTP (the Unique Trading Offer)

What does{makes} your product or service it is better, or distinct from competitors? Emphasize all this in the advertising text. For example, one of the first subtitles Amazon.com was a phrase " the biggest bookshop on the Earth ". This powerful UTP!

10. Insert links to relevant entrance pages

If you advertises a specific product or service create special page for the announcement. To transform the visitor into the buyer, include in page relevant and the helpful information. As a rule, well designed entrance page almost for certain skonvertiruet is more than visitors than if you have simply sent the visitor on the main page of a site.

11. Exclude the general{common} words from the announcement

Exclude the general{common} words from the announcement, such as " in, on, it for ", etc. Remove each word which should be not necessary in the announcement. Conduct the bill to words.

12. Frighten off hunters behind a freebie

Frighten off hunters behind a freebie, having switched on at the end of the advertising text the price for your product or service. It will improve the general{common} factor of conversion and will lower the average price for the involved buyer. It also will reduce CTR announcements, but and should be. Eventually, your purpose is not attraction of all successively, but only potential buyers. And in most cases khaljavhhiki never become solvent buyers.

The conclusion

Remember, that advertising is infinite a turn of experiments. Always trace your advertising texts. Do not stop to experiment various keywords and texts, to increase factor of conversion and to lower cost of the involved buyer.

Advertising in system Google AdWords Select works. It is not necessary, that she will bring as much visitors, as well as Overture, but also cost of the response can be much less.