The review of Russian search engines
So, for what search engines are necessary?
In the Network huge quantity{amount} of the various information, and if not search engines, probably, you plainly never could find that is necessary for you. The initial problem{task} of promotion of a site will consist in registration on search engines that users, entering the keywords corresponding to a subject of your site in line of search, could find it{him} easily. But here not all so is simple, since most likely sites on the same subject, as yours, already a plenty. If you have simply registered the site, not having done with it{him} of respective "operations" beforehand consider, that you have executed simply formality and about any inflow of visitors with poiskovikov can forget. But, fortunately, it is possible to make so that visitors therefrom came in enough plenty. This process is called as web - optimization or SEO (abbr. from English Search Engine Optimization). But about it hardly later.
Today the American and English-speaking segments of the world wide web experience rise, due to mass distribution of computers and reduction in price of access to the Internet. The American part of all users of a network, a component once more than ninety percent{interests}, today makes less quarters while the quantity{amount} of English-speaking Internet users steadily grows.
The Asian - Pacific region wins first place on scales of increase in number of users, but russkogovorjahhij the Internet shows not less prompt rates of development.
Let's consider the main search means of a Runet, their requirement and feature.
For today the most popular Russian-speaking search engine is the Yandex (http://www.yandex.ru). Registration is spent to the address http://yandex.ru/addurl.html. At a Yandex fast enough search robot. Due to him the registered page will appear in search results during 2-4 hours. But it means, that the page has passed only primary indexation. After full indexation, she can disappear from search results if the search robot will consider her{it} for a spam. Therefore position of web - page as a result of search needs to be traced until full indexation will pass. Besides the list of results can vary depending on congestion of servers. As the database of a Yandex has klasternuju structure and is carried on some servers.
The Yandex likes the documents of the average sizes sated with the text (clauses{articles}, etc.). It is necessary to repeat keywords moderately. It is possible to write keywords in <alt> the description, but the weight of words in this tag is lower. Pages created by scripts .cgi.php are well indexed. It concerns guest books, forums, etc. For indexation of the others (except for main) pages of a site it is required about 2 weeks.
Keywords in meta-tags <keywords> and <description> not especially help to reach{achieve} good positions. Here it is necessary to use words which will meet in the text of page.
However the meta-tag <description>, is used for delivery of the description of page as a result of search. It needs to be taken into account at his{its} drawing up as, the user under this description makes a decision to visit you, whether or not. Meta-tags <revisit-after> and <content> are not supported. It is important to place keywords in a tag <title>, headings (h1-h6), the maintenance{contents} of page, <ALT> tags.
For definition of relevance the Yandex uses the Weighed Index of Citing (Page Rank). The usual Index of Citing (Link Popularity) is used only at sorting sites in the catalogue of a Yandex. Influence on position as a result of search renders VIC.
The search engine following on popularity in a Runet - a Rambler (http://www.rambler.ru). By ratings SpyLog the Rambler processes about 20 % of all search searches of a Runet. On a Rambler the clever system which allows to give out as a result of search of a word which are synonyms of search is realized. One more function of this clever system is delivery of contextual advertising not only on concrete keywords, but also on phrases which are closely connected to them.
Registration the questionnaire is to the address http://www.rambler.ru/doc/add_site_form.shtml. You cannot register a site in domains .com.net, or .org. If nevertheless the maintenance{contents} of a site from these zones concerns the Russian-speaking Internet it is necessary to send the letter on search.support@rambler-co.ru with the request proindeksirovat` a site.
The Rambler (as against others poiskovikov) is able to take hyperlinks from objects Macromedia Flash. If the site has prompt or the navigating panels executed c by use of this technology, the Rambler will process them, will find addresses of all pages of a site and proindeksiruet all site. However, texts of flash-objects are not indexed. For sites which entirely will consist of flash-objects, it is recommended to create a HTML-copy and to register her{it} in the search machine.
Robots of a Rambler ignore meta-tags, except for <meta name = "robots...">. Comments in the document too do not scan robots of a Rambler.
Pay attention to headings and allocation in the document. Base concepts and key words for the given site are expedient for including in following HTML-tegi (by way of the importance): <title>, <h1...> <h4>, <b>, <strong>, <u>.
Robots of a Rambler also cope with designs of frames. The maximal size of the document for robots makes 200 kilobyte. Documents of the greater size are truncated up to the specified size.
Following on popularity - search machine Aport (http://www.aport.ru/). Registration of a site in Aporte is made from page http://www.aport.ru/addurl.asp. This page is accessible almost from any page Aporta, for example, from main page Aporta. To add in search engine Aport follows Russian-speaking sites, and also sites directly related to the Russian Internet. In default in automatic addition of a site it is possible to address with the request for addition of a site on addurl-nr@nazvanie.zona.
From the moment of addition of a site in Aport till the moment of his{its} occurrence in search base passes from two-three days about two weeks.
At viewing contents of the server for indexing Aport necessarily checks a file ROBOTS.TXT. So it is possible to use it{him} to limit "activity" Aporta on the server. Aport by default does not index dynamic documents in which addresses there is a symbol "?".
For documents HTML, except for the body text of the document are indexed also: heading of the document <TITLE>, keywords <KEYWORDS>, descriptions of pages <DESCRIPTION> and signatures to pictures <ALT>. Besides Aport indexs both hyperlinks belonging to the document, and the text of hyperlinks on this document from other pages which are taking place, both inside a site, and behind his{its} limits.
Aport offers some variants of the directed advertising http://www.aport.ru/adv, however there is no opportunity to buy higher place for the site as a result of search.
Keywords <KEYWORDS> have no determining value at definition of relevance of the document. But reasonable use of this tag is recommended.
As against many other search engines, Aport does not apply any special sanctions to the sites, trying to deceive the search engine with the help of a spam, however to achieve in the similar way of desirable result will fail. Therefore it is not necessary to write invisible texts, to drive in hundreds the keywords which are not having any attitude{relation} to the maintenance{contents} of the document, etc.
The list of the basic criteria which Aport takes into account at sorting sites: density of keywords, distance between keywords in the text of the document, a place, where there are search words (heading, the description, a meta-tag, etc.), appearance of a font, by which keywords (the size, fat content, color), quantity{amount} of links from the Internet on the given document, use of a keyword in the text of links from the Internet on the given document are typed. The final percent{interest} of conformity of the document to search is under construction as a certain function from all these parameters.
Certainly it is impossible to disregard Google.com.ru (Google in Russian). In spite of the fact that Google still lags behind Russian search machines by quantity{amount} of users, he becomes more and more popular. Some polls specify 3-9 % of the search traffic in a Runet, but the majority of analysts believe, that his{its} share in search of Russian sites makes not less than 10 %. Google applies the general{common} rules of indexing to any web - maintenance, whether irrespective of the domain name to a Runet belongs whether or not. It is the big advantage before Russian competitors who not so are friendly with websites with a domain name such as "yoursite.com", " yoursite.org ", etc. demand from them to submit applications for inclusion on email. However, most likely Google will not have essential claims for leadership in a Runet, yet will not improve the algorithm on the basis of morphology of Russian.
We have characterized is far from being all poiskoviki a Runet, but only most important of them. Now we shall consider popular webs - catalogues.
Catalogues are such places where users can find the sites necessary to them just as they find them with the help of search sites. But there are essential distinctions between catalogues and search sites. While search machines accept almost any sites, without requirements to quality, catalogues, as a rule, demand to quality and the maintenance{contents} of a site. Proceeding from this it is possible to draw a conclusion before registering the site in catalogues, be convinced, that he is ready, or in other words, is qualitatively optimized. In catalogues register, usually, only the main page of a site (one more difference from poiskovikov).
How correctly to be registered? Actually it is simple enough. All catalogues have treelike structure. That is, there are main sections which include subitems, etc. It is necessary to find that section which as much as possible approaches for a subject of your site. It often is the easiest for making, having entered in a line of search a keyword on your subject, and you receive the list of sites where it will be specified from what they of sections.
... How correctly to be registered?
Actually it is simple enough. All catalogues have treelike structure. That is, there are main sections which include subitems, etc. It is necessary to find that section which as much as possible approaches for a subject of your site. It often is the easiest for making, having entered in a line of search a keyword on your subject, and you receive the list of sites where it will be specified from what they of sections.
So, the main catalogues of a Runet.
Yandex. The catalogue (http://yaca.yandex.ru/) offers search of sites not only on a subject, but also to other attributes: to region, a source and the addressee of the information, sector of economy, etc. The Yandex uses unique fasetnyj a principle of construction of the catalogue. The catalogue of a Yandex registers sites free-of-charge, but such inclusion can borrow{occupy} some months. To get in lists of the catalogue during 3 working days, commercial and noncommercial sites should pay $249 and $49 accordingly, plus of the VAT.
One of the most popular projects of a Yandex - People. Ru (http://narod.yandex.ru/) - service of a free-of-charge hosting, and also workshop for creation of sites. With the help of tools of People any person completely unfamiliar with Internet languages of a marking, can easily create the Web-representation for 60 seconds.
The Rambler (http://www.rambler.ru), in turn, has two catalogue rating systems. The first, Rambler's Top 100 (http://top100.rambler.ru/) - the most popular Russian-speaking rating. He really is very good traffikogeneratorom but only if the site will get on the first page of a popular category. If the site has some large sections it is meaningful to register them separately, a Rambler it allows.
If the site approaches at once in two and more categories, most likely all over again it is better to be registered in, where it is necessary less visitors to get on the first page.
Results of search on Top 100 are mixed with the basic search, if total attendance of a resource (from the moment of registration of the counter), has reached{achieved} some threshold. To get on the first positions in a Rambler it is the easiest through an impurity of results from Top 100. The main thing to have good attendance.
The second, rating catalogue system of a Rambler - Rambler's TopShop (http://topshop.rambler.ru/). Though TopShop also it is based on technology of rating Rambler's Top100, he is separate and independent service. Rambler's TopShop it is intended only for Internet - shops, that is sites on which offers of the goods or services are exposed, and also the opportunity of the order of the goods or service online or on email is stipulated. Owners of Internet - shops can place the link to the shop in any of sections or subitems of rubricator Rambler's TopShop - provided that this section (subitem) corresponds{meets} to "structure" of shop. On each page of Internet - shop one counter can be established only, and she can be registered only in one section (subitem). However: owners of shop can put counters on his{its} several pages (for example, representing the different goods) and to register them in different sections.
It is necessary to note also the interesting Internet - project KM.RU (http/www.km.ru/), developed by the company « Cyril and Mefodij ». This portal is known in a Runet as the spravochno-encyclopaedic resource offered{suggested} to users of a network the Internet the electronic version of encyclopedias « Cyril and Mefodija » (MEGABOOK.ru - http: // www.megaboobk.ru/).
Today KM.RU is the universal Internet - portal giving to the users every possible services: a mail, search on Internet - resources; the catalogue, a rating, cards, an opportunity of accommodation of the personal information, participation in draw of prizes, discussions of vital topics (including - with known people of politics and show business), and many other things. The multiportal of Km RU includes various thematic portals which cover the most different spheres of human interests (business, automobiles, computers, health, sports, tourism, education, job, the literature, art, music, cinema, leisure and many others). More than 70 thousand person daily KM.RU visits{attends}. To add a resource it is possible to the address http://search.km.ru/index.asp.
And more one catalogue Mail.Ru (former List.ru) - one of the most known in a Runet (due to very popular free-of-charge post service). The company Mail.ru owns a portal - Mail.ru, the most popular auction Molotok.ru (http://www.molotok.ru/), Internet - shop Torg.ru (http://www.torg.ru/) and other projects. In the beginning of 2004 integration of the catalogue Mail.ru in the search engine http://go.mail.ru/ has been finished. Now together with results of search searches users will receive links to sections of the catalogue in which the found sites are registered.
Now, when we have considered main search means of a Runet, there is a logical question: « What poiskovik or the catalogue is better? ». Any who is engaged in promotion and advertising of a site, search engines interest as sources of inflow of target visitors. The answer one: better that search engine which gives more visitors.
And that all of them brought the target traffic on your site, he should be qualitatively optimized. It will be necessary to work above keywords, meta-tags, to improve the maintenance{contents}, structure of a site and many other things.
For achievement of optimum result it is the best way to use programs on optimization and registration. I already wrote about programs which will help you to optimize a site much and to register it{him} in databases of search machines. In a wide-area network there is a set of such automatic assistants, but at present only one of them supports cyrillics and is developed specially for a Runet - PagePromoter (http://net-promoter.com/ru). Such program allows to automate processes of registration, check of position of a site in search engines, and also other problems{tasks} in optimization of a site. It is especially appreciable, if you untwist some sites.
Also analyze your competitors who have higher positions in search engines. Also study at them, use the same methods. Also do not overlook to watch{keep up} changes and innovations of search machines constantly.
The information on the author: Jury Kobersky - the author of a rate " Optimization and promotion of a site " in IREX/IATP, Moscow, the expert on optimization and the author of numerous clauses{articles} for Russian-speaking and English-speaking periodic IT-editions. In the program the following questions are mentioned: what is the web - optimization for what she is necessary, its{her} basic receptions, whether she can really bring appreciable advantage{benefit} for the owner of websites how to untwist the site " from zero " and to become successful. Long-term experience of the company has been put in a basis of a rate in the field of the optimization, becoming by a basis for creation of program Page Promoter, and also package NetPromoter. On concrete examples the basic are considered optimizacionnye receptions and ways of increase of a rating by search machines with the help of the flagman program of company NetPromoter - Page Promoter.
